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Privacy policy

Privacy Policy

Last updated: 3 August 2026

My Butchers Block operates this online store and website, including all related information, content, features, tools, products and services, to provide you, the customer, with a curated shopping experience. These are collectively referred to as the “Services”.

My Butchers Block is powered by Shopify, which enables us to provide the Services to you.

We are committed to protecting your personal information in accordance with the Protection of Personal Information Act, 4 of 2013 (“POPIA”) and other applicable data protection laws.

This Privacy Policy explains how we collect, use, store, process and disclose your personal information when you:

  • Visit or use our website;

  • Purchase products or complete another transaction;

  • Create or use a customer account;

  • Communicate with us;

  • Use our customer-support or AI-assisted chat services; or

  • Otherwise interact with the Services.

If there is a conflict between our Terms of Service and this Privacy Policy regarding the collection, processing or disclosure of personal information, this Privacy Policy will apply.

Please read this Privacy Policy carefully. By accessing or using the Services, you acknowledge that you have read and understood how your personal information is handled as described in this Privacy Policy.

1. Personal Information We Collect or Process

When we use the term “personal information”, we mean information that identifies you or can reasonably be linked to you or another identifiable person.

Personal information does not include information collected anonymously or information that has been de-identified so that it cannot reasonably be linked to an identifiable person.

Depending on how you interact with the Services, where you live and what is permitted or required by law, we may collect or process the following categories of personal information.

Contact information

This may include your:

  • Name;

  • Email address;

  • Telephone or mobile number;

  • Billing address;

  • Delivery address; and

  • Other contact details.

Financial and payment information

This may include:

  • Payment card information;

  • Bank or financial account information;

  • Transaction details;

  • Payment method;

  • Payment confirmation; and

  • Other payment-related information.

Payment information may be processed directly by Shopify, payment gateways or other authorised payment service providers. We may not receive or retain your complete payment card details.

Account information

This may include your:

  • Username;

  • Password;

  • Security information;

  • Preferences;

  • Saved settings; and

  • Customer-account details.

Transaction information

This may include:

  • Products you view;

  • Products placed in your shopping cart;

  • Products added to your wishlist;

  • Purchases;

  • Returns;

  • Exchanges;

  • Cancellations; and

  • Previous transactions.

Communications with us

This includes information you provide when you:

  • Send us an enquiry;

  • Contact customer support;

  • Communicate with us by email, telephone or WhatsApp;

  • Submit a website form;

  • Leave a product review;

  • Enter a competition or promotion; or

  • Use our live or AI-assisted chat services.

Chat communications

When you use Shopify Inbox or another chat service on our website, we may collect:

  • The content of your chat messages;

  • Questions you ask;

  • Information you voluntarily provide during the conversation;

  • Chat dates and times;

  • Technical and device information associated with the chat; and

  • Feedback you provide about chat responses.

Please do not provide passwords, complete payment-card details, banking login information or other highly sensitive information through our chat service.

Device information

This may include:

  • Your device type;

  • Browser type;

  • Operating system;

  • Network connection;

  • IP address;

  • Cookie identifiers; and

  • Other unique identifiers.

Usage information

This may include information about:

  • How you access the Services;

  • The pages and products you view;

  • How and when you navigate the website;

  • Your interaction with website features;

  • Your interaction with our emails; and

  • Your interaction with advertisements or marketing communications.

Marketing preferences

This may include:

  • Whether you have agreed to receive marketing communications;

  • Your preferred communication methods;

  • Your product interests; and

  • Information about your interaction with promotional emails or messages.

2. Sources of Personal Information

We may collect personal information from the following sources.

Directly from you

We collect information directly from you when you:

  • Create an account;

  • Browse or use the Services;

  • Place an order;

  • Contact us;

  • Use our chat service;

  • Subscribe to marketing communications;

  • Enter a promotion or competition;

  • Submit a review; or

  • Otherwise provide personal information to us.

Automatically through the Services

We may automatically collect information from your device when you:

  • Visit our website;

  • Use our products or Services;

  • Interact with our emails;

  • Accept or use cookies or similar technologies; or

  • Interact with our website features.

From Shopify and our service providers

We may receive personal information from Shopify and other service providers that supply services such as:

  • Website hosting;

  • Payment processing;

  • Customer support;

  • Artificial intelligence services;

  • Data analytics;

  • Marketing;

  • Cloud storage;

  • Order fulfilment;

  • Courier services; and

  • Delivery.

From partners or other third parties

We may receive information from:

  • Business partners;

  • Marketing platforms;

  • Social-media platforms;

  • Delivery companies;

  • Fraud-prevention providers;

  • Payment providers; and

  • Other third parties where permitted by law.

3. How We Use Your Personal Information

Depending on how you interact with us or which Services you use, we may process your personal information for the following purposes.

Providing, tailoring and improving the Services

We may use your personal information to:

  • Provide the Services;

  • Perform our contract with you;

  • Process payments;

  • Fulfil and deliver orders;

  • Remember your preferences;

  • Send account or order notifications;

  • Process purchases, returns, exchanges or cancellations;

  • Create and manage your customer account;

  • Arrange shipping and delivery;

  • Enable customer reviews;

  • Recommend relevant products;

  • Improve the customer experience;

  • Personalise parts of the website; and

  • Develop or improve our products and Services.

Customer service and communication

We may use your personal information to:

  • Respond to enquiries;

  • Provide customer support;

  • Resolve complaints or problems;

  • Communicate about your orders;

  • Provide product information;

  • Maintain our business relationship with you; and

  • Improve the effectiveness of our support services.

AI-assisted chat

We use Shopify to power AI-assisted chat through Shopify Inbox on our online store.

When you use the AI-assisted chat service, Shopify may process customer data, including:

  • The content of your chat communications;

  • Questions submitted through the chat;

  • Information you choose to provide;

  • Relevant order or customer information where available and permitted; and

  • Technical information associated with the conversation.

Shopify processes this information to:

  • Understand your enquiry;

  • Generate responses;

  • Provide automated customer assistance;

  • Improve the relevance and quality of responses; and

  • Improve the performance and quality of the Shopify Inbox agent over time.

AI-generated responses may not always be complete, current or error-free. You should contact us directly if you require confirmation about an order, product, return, payment, delivery or another important matter.

Marketing and advertising

Where permitted by law, or where you have provided consent when required, we may use your personal information to:

  • Send marketing and promotional communications;

  • Provide information about products, offers or competitions;

  • Display advertisements;

  • Measure the effectiveness of marketing campaigns;

  • Personalise advertising based on your activity or interests; and

  • Remind you about products left in your shopping cart.

You can unsubscribe from promotional emails by using the unsubscribe link included in the relevant email.

Security and fraud prevention

We may use your personal information to:

  • Authenticate your account;

  • Provide a secure shopping and payment experience;

  • Detect, investigate and prevent fraud;

  • Investigate illegal, unsafe or malicious activity;

  • Protect our customers and the public;

  • Secure our website and Services; and

  • Enforce our terms and policies.

You are responsible for keeping your account login details secure. You should not share your password or other access details with anyone.

Legal and regulatory purposes

We may process your personal information to:

  • Comply with applicable laws;

  • Respond to lawful requests from regulators, courts or law-enforcement agencies;

  • Participate in legal proceedings;

  • Investigate disputes;

  • Enforce our rights;

  • Defend legal claims; and

  • Investigate possible violations of our terms or policies.

4. How We Disclose Personal Information

We do not sell your personal information in the ordinary meaning of the word.

We may disclose personal information to third parties for legitimate business, contractual or legal purposes, subject to this Privacy Policy and applicable law.

Shopify and service providers

We may disclose personal information to Shopify, vendors and service providers that perform services on our behalf, including:

  • Website hosting;

  • Information-technology management;

  • Payment processing;

  • Customer support;

  • AI-assisted chat;

  • Data analytics;

  • Marketing;

  • Cloud storage;

  • Order fulfilment;

  • Engraving or product personalisation;

  • Courier services; and

  • Delivery.

These parties may process personal information only for authorised purposes and are expected to protect it appropriately.

Business and marketing partners

We may share information with business or marketing partners to:

  • Provide marketing services;

  • Measure advertising performance;

  • Display relevant advertisements; and

  • Promote our products and Services.

These partners may process information in accordance with their own privacy notices and applicable law.

Depending on where you live, you may have the right to object to or restrict certain uses of your information for personalised or targeted advertising.

Disclosures requested or authorised by you

We may disclose information when you:

  • Direct us to do so;

  • Request a service requiring the disclosure;

  • Consent to the disclosure;

  • Ask us to arrange delivery; or

  • Use social-media widgets, integrations or login services.

Corporate transactions and legal obligations

We may disclose personal information:

  • In connection with a sale, merger, restructuring or transfer of the business;

  • During insolvency or similar proceedings;

  • To comply with a legal obligation;

  • In response to a subpoena, warrant or lawful request;

  • To enforce our terms or policies; or

  • To protect our rights, customers, employees or other persons.

5. Our Relationship With Shopify

The Services are hosted and powered by Shopify.

Shopify collects and processes personal information relating to your access to and use of the Services so that it can provide and improve the Shopify platform and related services.

Information submitted through the Services may be transmitted to and shared with Shopify and authorised third parties. These parties may be located in countries other than South Africa.

We may use Shopify features that combine information obtained through your interaction with our store with information from your interactions with:

  • Shopify;

  • Other Shopify merchants;

  • Other websites; or

  • Other services.

Shopify may be responsible for certain processing activities involving these enhanced features, including responding to requests relating to personal information processed by Shopify for its own purposes.

You can learn more about Shopify’s processing practices by visiting the Shopify Consumer Privacy Policy:

https://privacy.shopify.com/en

You may also use Shopify’s privacy controls and privacy portal to manage certain requests regarding information processed by Shopify.

6. Cookies and Similar Technologies

We and our service providers use cookies and similar technologies to:

  • Operate the website;

  • Remember your preferences;

  • Maintain shopping-cart functionality;

  • Analyse website traffic;

  • Understand customer behaviour;

  • Improve the Services;

  • Prevent fraud;

  • Measure advertising; and

  • Support marketing and personalisation.

Some cookies are necessary for the website to function. Other cookies may be used for analytics, personalisation or advertising.

You can manage cookies through:

  • Your browser settings;

  • Any cookie-preference tool displayed on our website; or

  • Shopify’s applicable privacy controls.

Disabling certain cookies may affect the functionality of the Services.

7. Third-Party Websites and Links

The Services may contain links to websites or online platforms operated by third parties.

When you follow a link to a third-party website, you should review that party’s privacy policy, security practices and terms.

We do not control and are not responsible for:

  • The privacy practices of third parties;

  • The security of third-party websites;

  • The accuracy of information on those websites; or

  • How third parties use information you provide to them.

Information posted in public or semi-public areas, including social-media platforms, may be visible to other users and may be used by third parties.

The inclusion of a third-party link does not necessarily mean that we endorse that website, platform or its operator.

8. Children’s Personal Information

The Services are not intended for use by children without the involvement or supervision of a parent or legal guardian.

We do not knowingly collect personal information from children in circumstances where parental or guardian consent is legally required and has not been obtained.

If you are a parent or guardian and believe a child has provided personal information to us without appropriate consent, please contact us so that we can investigate and, where appropriate, delete the information.

We will process children’s personal information only where permitted under POPIA or another applicable law.

9. Security of Your Information

We implement reasonable technical and organisational safeguards designed to protect personal information against:

  • Loss;

  • Unauthorised access;

  • Unlawful processing;

  • Alteration;

  • Disclosure;

  • Destruction; and

  • Misuse.

However, no security system is perfect or completely impenetrable. We cannot guarantee absolute security.

Information transmitted over the internet may be at risk while in transit. You should not use unsecured channels to send confidential or highly sensitive information.

Where required by law, we will notify affected individuals and the Information Regulator of qualifying security compromises.

10. Retention of Personal Information

We retain personal information only for as long as reasonably necessary to:

  • Provide the Services;

  • Maintain your customer account;

  • Complete transactions;

  • Comply with tax, accounting and other legal requirements;

  • Resolve disputes;

  • Enforce contracts and policies;

  • Prevent fraud; and

  • Establish, exercise or defend legal claims.

The retention period may vary depending on the type of information, why it was collected and applicable legal requirements.

When personal information is no longer required, we will securely delete, destroy or de-identify it, subject to applicable law.

11. Your Rights and Choices

Depending on your location and applicable law, including POPIA, you may have the following rights.

Right to access

You may request confirmation of whether we hold personal information about you and request access to that information.

Right to correction

You may ask us to correct or update inaccurate, incomplete, misleading or outdated personal information.

Right to deletion or destruction

You may ask us to delete or destroy personal information where permitted by law.

This right may be subject to legal, contractual, accounting or operational retention requirements.

Right to object

You may object to certain processing of your personal information, including processing based on legitimate interests or direct marketing.

Right to withdraw consent

Where we rely on your consent, you may withdraw that consent at any time.

Withdrawal will not affect the lawfulness of processing completed before consent was withdrawn.

Right to restrict processing

In certain circumstances, you may ask us to restrict or stop particular processing activities.

Right to data portability

Where applicable, you may ask to receive certain personal information in a structured format or request its transfer to another party.

Right regarding direct marketing

You may opt out of direct marketing at any time.

You can unsubscribe from promotional emails by selecting the unsubscribe option in the relevant email.

You may still receive essential communications relating to:

  • Your account;

  • Your orders;

  • Customer support;

  • Product safety;

  • Legal notices; or

  • Other non-promotional matters.

Exercising your rights

You may exercise your rights by contacting us using the details set out below.

We may need to verify your identity before processing a request.

Where permitted by law, an authorised representative may submit a request on your behalf. We may require proof that the representative has authority to act for you.

We will respond within the timeframes required by applicable law.

We will not unfairly discriminate against you for exercising your privacy rights.

12. Automated Decision-Making

Some Shopify services and third-party tools may use automated systems to assist with:

  • Fraud detection;

  • Payment-risk assessment;

  • Product recommendations;

  • Marketing personalisation;

  • Customer-support responses; and

  • Website functionality.

Where required by law, you may have the right to request information about certain automated decisions or ask for human review.

The Shopify Inbox AI agent is intended to assist with customer support. It does not replace our responsibility for important decisions relating to your order, account or legal rights.

13. Complaints

If you have a complaint about how we process your personal information, please contact us using the details below.

We will investigate your complaint and attempt to resolve it within a reasonable period.

If you are not satisfied with our response, you may lodge a complaint with the Information Regulator of South Africa through its official complaints process:

https://inforegulator.org.za/complaints/

You may also have the right to approach another relevant data protection authority, regulator or court, depending on where you live.

14. International Transfers

Shopify and some of our service providers may transfer, store or process personal information outside South Africa.

Where personal information is transferred outside South Africa, we will take reasonable steps to ensure that the transfer complies with POPIA and that the information receives an adequate level of protection.

This may include transferring information:

  • To a country with adequate data protection laws;

  • With your consent;

  • Where necessary to perform a contract with you;

  • Where necessary to implement pre-contractual measures requested by you; or

  • Subject to an agreement requiring the recipient to provide appropriate protection.

Where relevant, transfers from the European Economic Area or the United Kingdom may be made using recognised safeguards, such as approved standard contractual clauses or equivalent transfer mechanisms.

15. Lawful Grounds for Processing

Where required by applicable law, we process personal information on one or more of the following grounds:

  • You have consented to the processing;

  • Processing is necessary to enter into or perform a contract with you;

  • Processing is necessary to comply with a legal obligation;

  • Processing protects your legitimate interests or those of another person;

  • Processing is necessary for our legitimate business interests and does not unjustifiably infringe your rights; or

  • Another lawful ground applies under POPIA or applicable law.

16. Changes to This Privacy Policy

We may update this Privacy Policy from time to time to reflect changes to:

  • Our business practices;

  • The Services;

  • Shopify’s services or features;

  • The use of artificial intelligence;

  • Legal or regulatory requirements; or

  • How we process personal information.

We will publish the revised Privacy Policy on this website and update the “Last updated” date.

Where required by law, we will provide additional notice of material changes.

17. Contact Us

If you have any questions about this Privacy Policy, our privacy practices or the personal information we hold about you, or if you would like to exercise any of your privacy rights, please contact us using the details below:

Business: My Butchers Block

Email: info@mybutchersblock.co.za

Office: +27 21 945 2780

WhatsApp: +27 79 457 6343

Physical address:
12 Stikland Park
La Belle Road
Stikland
Cape Town
7530
South Africa